For thousands of years, Guangzhou has been an open and inclusive commercial hub. The city attracts businessmen who bring in their innovation and pragmatism. Located in Guangzhou, CIFF also shares the city’s characteristics, welcoming visitors from all over the world. As a global trade fair hosted by a direct subsidiary of China’s Ministry of Commerce and a comprehensive platform that covers the entire chain of the furniture industry, CIFF plays a crucial role for China’s furniture industry to open up and trade worldwide, disclosing the huge opportunities of the vast Chinese market.
The 51st CIFF – China International Furniture Fair, the leading furniture fair in Asia, will provide a concrete response to the major changes and new challenges at play in the global furniture market, creating a new business model to innovatively conceive and manage a major international exhibition event.
This model is based on promoting the value of design, the synergy between the extraordinary domestic market and the continuing growth of exports, and the integration of offline and online promotion to optimise and complement the exhibition offering, giving a fuller representation of the entire furniture industry while still supporting the needs of exhibitors and visitors.